The current model of production and management of resources, goods and services that promotes short-term consumption is leading the planet to an unsustainable situation. It is the opposite of nature’s life cycle and prevents sustainable development.

Unlike other models where the economic prevails over the social or environmental, the circular economy is a substantial common improvement for both companies and consumers. It emulates the behavior of nature – where there is no waste or landfill – because all the elements play a continuous role and are reused in different stages.

Companies that have implemented this system are demonstrating that reusing resources is much more efficient than creating them from scratch, which benefits the consumer not only economically, but also socially and environmentally.

Overcoming the current extractive industrial model, the circular economy aims to redefine growth, focusing on positive benefits for the whole society. The circular system builds economic, natural and social capital, based on three principles: a) design to produce zero waste and pollution, b) keep products and materials in permanent use and c) regenerate natural systems.